Money Under 25 media kit

MONEY UNDER 25 SIGNAL ● LIVE
Audience Young adults
Core Market United States
Vertical Personal Finance
Format Guides + Tools
MONEY UNDER 25 · SIGNAL DECK

Financial content
for life's firsts.

Money Under 25 is a personal finance resource built around the decisions young adults face as they begin earning, budgeting, saving, banking, building credit, moving out, and investing.

Core Audience Ages 18–25
Editorial Market U.S. First
Reader Intent Action-oriented
Positioning Plain-English finance
Brand Snapshot

What is Money Under 25?

Money Under 25 is an independent personal finance publication and resource platform focused on helping young adults understand early financial decisions. Our coverage includes budgeting, saving, banking, credit, investing, student finances, side hustles, taxes, insurance, and the financial realities of first jobs and first apartments.

Personal Finance Ages 18–25 Financial Tools U.S.-First Beginner Friendly
Current Signals

Numbers should be current, not impressive-looking.

These fields are designed for your latest GA4 and Google Search Console numbers. Update them regularly rather than leaving outdated vanity metrics on the page.

01
Monthly Users
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Latest website users from your selected reporting period.
02
Search Impressions
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Latest Google Search visibility from Search Console.
03
Organic Clicks
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Current organic search clicks for the same reporting window.
04
U.S. Audience
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Share of site users from the United States.
05
Core Reader
18–25
Editorial focus: young adults navigating early financial decisions.
Audience Signal

Young adults at the moment money gets real.

Our content is built around early financial milestones, not abstract wealth theory.

Core Audience

Young adults learning money while living it.

Readers are often navigating first paychecks, first apartments, first bank accounts, first credit products, student finances, early career decisions, and first investments.

Life Stage First paycheck

Learning how to divide income, pay bills, and start saving.

Independence First apartment

Rent, deposits, utilities, insurance, and living-alone budgets.

Credit First credit history

Starting from thin or no credit and learning responsible use.

Wealth Building First investments

Beginning retirement saving and long-term investing.

Signal Explorer

What makes Money Under 25 distinct?

Explore the audience, editorial model, partnership approach, and trust system.

Signal Detail
Young-adult financial decisions
Editorial Territory

The money questions we own.

01
Foundations

Budgeting & cash flow

First budgets, paycheck planning, living alone, overspending, and monthly expenses.

02
Safety

Saving & emergency funds

Savings targets, emergency reserves, savings accounts, challenges, and short-term goals.

03
Access

Banking & credit

First accounts, credit scores, cards, utilization, online banking, and credit unions.

04
Growth

Investing

Beginner investing, Roth IRAs, robo-advisors, investing apps, and long-term financial habits.

05
Income

Side hustles & early career

Flexible work, college income, first jobs, salary decisions, and earning more.

High-Intent Moments

Readers arrive when they need to decide.

These are moments when financial information can directly influence what someone does next.

Moment 01 “Which bank should I use?”

Comparison and account-opening intent.

Moment 02 “Can I afford to move out?”

Housing, budgeting, savings, and insurance intent.

Moment 03 “How do I start credit?”

Credit-building and beginner-product intent.

Moment 04 “Where should I keep my savings?”

Savings-account and banking intent.

Moment 05 “How do I invest my first $100?”

Beginner investing and platform research intent.

Moment 06 “How can I earn extra money?”

Side-hustle and income-expansion intent.

Collaboration Inventory

Ways to build with Money Under 25.

Sponsorship works best when the audience fit and value exchange are obvious—not when the pitch is simply asking for exposure. :chatgpt-content-reference{index="2"}

Sponsorship

Sponsored education

Relevant sponsored resources, newsletter integrations, tools, or educational campaigns with clear disclosure.

Explore sponsorship →
Research

Original data

Surveys, anonymized datasets, research collaborations, and useful financial insights about young adults.

Propose research →
Expertise

Expert sourcing

Qualified professionals may contribute relevant, verifiable expertise to editorial projects.

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PR & Media

Product & media inquiries

Relevant product information, interview requests, press inquiries, and financial-news pitches.

Send a proposal →
Trust Infrastructure

Authority is a system, not a badge.

Money Under 25 is building transparent processes around sourcing, product evaluation, sponsorship disclosure, updates, and corrections.

Research methodology

See how claims and product comparisons are researched.

Editorial policy

Understand our publishing standards and editorial process.

Commercial transparency

Sponsorships and material relationships should be disclosed.

Corrections

Material factual errors should be reviewed and corrected.

Copyable Brand Facts

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Press / Partner Summary

Copy the Money Under 25 brand snapshot.

Use this short factual description for internal pitch notes, media references, and partnership discussions.

Brand Money Under 25
Category Personal Finance
Core Audience Young adults ages 18–25
Primary Editorial Market United States
Coverage Budgeting, saving, banking, credit, investing, income and student money
Brand Positioning Practical personal finance for life's first financial decisions
Quick Answers

Media kit FAQs.

Who is the Money Under 25 audience?

Money Under 25 primarily creates personal finance content for young adults ages 18–25, with a U.S.-first editorial focus. Readers often visit while navigating early financial milestones such as first jobs, first budgets, first apartments, first bank accounts, credit building, saving, and beginner investing.

What does Money Under 25 cover?

Core topics include budgeting, saving, banking, credit scores, credit cards, investing, side hustles, student finances, taxes, insurance, first-apartment finances, and early-career money.

Does Money Under 25 accept sponsorships?

Money Under 25 may consider relevant sponsored financial education, tools, newsletter collaborations, or other projects that provide clear value to readers and can be transparently disclosed.

Can brands submit product information?

Yes. Relevant companies can submit current product information, pricing, disclosures, documentation, or news for editorial consideration. Submission does not guarantee inclusion or positive coverage.

Where can I find current Money Under 25 audience metrics?

Current performance metrics can be displayed in this media kit using recent GA4 and Google Search Console data. We prefer reporting current numbers rather than permanently publishing outdated reach statistics.

How can I propose a partnership?

Visit the Partner With Us page and select the collaboration type that best fits your proposal.

MONEY UNDER 25 SIGNAL DECK

Reach young adults when financial decisions become real.

If your organization has useful data, expertise, products, research, or a thoughtful financial education idea, start with the partnership brief.

Explore Partnerships →
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